Who am I writing this for?

Usually I write about business leaders that I had a coffee with to learn more about them and why they started their business.  I started this because I thought “What better way to get in front of business successful business leaders than to learn about them.”  My problem is, I am not a blogger.  Today I am going to be a bit different.  I recently went to a blogging workshop by Bonnie Sainsbury.

Who Is Bonnie Sainsbury?

Bonnie is the founder and online marketing consultant at Left Brain Media.  Bonnie is  a passionate advocate of social media and internet marketing for solo entrepreneurs and small businesses.

I decided tonight to write this post because Bonnie gave us a bunch of really useful tools to help with our blog writing.  I thought that it would be good to share some of these with you.

Why blog when I have Facebook?

Many people don’t know that you don’t own the content that you put up on social media sights.  Facebook and Twitter, and in some cases, can take down your sight.  If you are passionate about what you are talking about or possibly controversial, the only way to truly keep your content is to blog.

Who am I writing this for?

A lot of people write their blog promoting their business.  Bonnie told us “When you write a blog, you are writing for your customes, not about you.”  what does this mean?  Bonnie gave an example of a landscaper.  Instead of him telling people how they built a fence.  Instead tell your readers how to build the fence.  some of those people will try it on their own but some will take the landscaper as an authority and hire them to do the work.

Bonnie gave us many more tips that I will be incorporating into my blogs.  

I haven’t yet interviewed Bonnie for my blog but I will be soon.

Please let me know what you think!


About KevenMcTaggart
I own a small business called Anything on a Clock. I started Anything on a Clock in 2007 when my son was about a year old.

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