Finding Your Own Niche.

Clock made with a boudoir photo taken by Karen at Amber Light Photography

This is one of the boudoir photos that Karen of Amber Light Photography took. We make it into a clock for her.

Happy Canada Day to all my Canadian friends.  The last week or so have been quite busy.  Along with working on growing my Anything on a Clock business and working on this project, I have also taken on a basement suite renovation for a friend of mine.  Unfortunately my blog has suffered a bit in the last week and for that I am truly sorry.

When I met with Karen Learmonth of Amber Light Photography a few weeks ago, I asked her what was the most important quality you needed to grow your business?

“Definitely persistence.  If you have a bunch of people telling that that you can’t do what you want to do, you won’t stick with it.” Karen answered.   In the field of photography there is so much competition.  You need to be able to be persistent.  “You have to continue to look at new ways of doing things.  Continually making sure that you are staying one step ahead and finding your own niche.  You won’t do that if you aren’t persistent.”  Karen has found her niche. Along with her traditional amazing photography, Karen is known in the photography world for her  boudoir photography.

When I talked to Martin Jongejan of Zoom! Building and Property Care and Ever After Photography, he echoed Karen’s thoughts about the competition in the photography industry.  He told me that the problem is that because we are now in the the digital age, anyone with a camera and Photoshop can call themselves a photographer.  Unfortunately only the real persistent photographers will thrive.

What is the most important quality do you think you need to grow your business?


About KevenMcTaggart
I own a small business called Anything on a Clock. I started Anything on a Clock in 2007 when my son was about a year old.

2 Responses to Finding Your Own Niche.

  1. Well written Keven.
    U.S.P – Unique Selling Proposition.
    If you are like anyone- its the same as No-one. If you do Everything – its like doing Nothing.
    Do not afraid of the unique niche…

  2. petertemple says:

    So True Keven

    Persistance and surrounding yourself with positive people who will support you.

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