What marketing works best for you?

Doug Anderson of DA Top Talent

Doug Anderson of DA Top Talent

Back in June, I introduced you to Doug Anderson of DA Top Talent.  One of the things that I know about Doug is that he is a connector.  Recently he hosted a number of his Rapid Time Networks team at a Vancouver Canadians game.  We sat with him and his son so that Nathan would have someone to talk to.  As it ended up, we mostly sat with his son because Doug was jumping all over the stands connecting people.

When we met I asked him what form of marketing he did when he started DA Top Talent.

He told me that it was mainly referrals and word of mouth.  He put up a web site, got business cards, attended networking events and became members of various organizations “but a lot of it didn’t work and a lot of it was a lot of time spent without any return.”  Doesn’t this sound familiar?  “I’ve been lucky and blesses that I’ve had some great people to help along the way.  In return I usually get an unsolicited referral from most of my customers, and that has allowed me to have a very busy and successful last 10 years.”

I know Doug does a fair bit of networking.  I asked him if that worked for him.  “In some cases but I think, gone are the days of networking and just showing up to one event per week because that was the industry event.  Now there are literally 3000 Meetup groups that you can attend.  I think it has even become more difficult to get traction in a networking environment.  Especially when you are going to half a dozen different ones each week.  My advice would be to find 2 or 3 that you really like and go regularly without the expectations of getting a referral.  And to go there, make an impact and help the group with their achievements.  Then you’ll find the referrals will flow after.”

Please tell my your networking philosophy.

Advertisements

About KevenMcTaggart
I own a small business called Anything on a Clock. I started Anything on a Clock in 2007 when my son was about a year old.

Tell us your thoughts

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: