What can you do differently…?

The last week of the summer, I continued with my RTN Tour doing Vendor Presentations wherever I could.  My 6 year old son, Nathan, has really been enjoying going to the meetings with me.  Now you may be asking, why would my 6 year old son be going to my networking meetings.  Well, he has been helping me with my vendor presentations.  As I mentioned in my last blog post, he has been singing O’Canada as I “set up”.  Then I tell the story about the first time he ever sang in public, ending off by showing everyone the clock that I made using the photo of the first time that he ever sang.

Last Friday, I tried something really cool.  I downloaded an app called BFF.  It is Broadcast For Friends, powered by uStream.  I had my wife Lucie record my presentation at the Buzz Cafe in Vancouver.  BFF broadcast live on my Facebook page.  This is a really cool tool because not only can I share my presentation with some of my friends who wanted to be there but couldn’t, but it gives me the opportunity to view my presentation whenever I want.

I thought that this was a great way to watch my presentation and critique it.  What I didn’t think about was how great of a marketing tool this could be for RTN.  I had a couple of my friends watch it.  Friends who I invited out to RTN but were not interested.  Friends who are now intrigued and would like to come and check it out.

What can you do a bit differently that can make a difference?

Friday August 31, 2012 vendor presentation at the Buzz Cafe

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Who am I writing this for?

Usually I write about business leaders that I had a coffee with to learn more about them and why they started their business.  I started this because I thought “What better way to get in front of business successful business leaders than to learn about them.”  My problem is, I am not a blogger.  Today I am going to be a bit different.  I recently went to a blogging workshop by Bonnie Sainsbury.

Who Is Bonnie Sainsbury?

Bonnie is the founder and online marketing consultant at Left Brain Media.  Bonnie is  a passionate advocate of social media and internet marketing for solo entrepreneurs and small businesses.

I decided tonight to write this post because Bonnie gave us a bunch of really useful tools to help with our blog writing.  I thought that it would be good to share some of these with you.

Why blog when I have Facebook?

Many people don’t know that you don’t own the content that you put up on social media sights.  Facebook and Twitter, and in some cases, can take down your sight.  If you are passionate about what you are talking about or possibly controversial, the only way to truly keep your content is to blog.

Who am I writing this for?

A lot of people write their blog promoting their business.  Bonnie told us “When you write a blog, you are writing for your customes, not about you.”  what does this mean?  Bonnie gave an example of a landscaper.  Instead of him telling people how they built a fence.  Instead tell your readers how to build the fence.  some of those people will try it on their own but some will take the landscaper as an authority and hire them to do the work.

Bonnie gave us many more tips that I will be incorporating into my blogs.  

I haven’t yet interviewed Bonnie for my blog but I will be soon.

Please let me know what you think!

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